Best Product Management Books

Here you will get Best Product Management Books For you.This is an up-to-date list of recommended books.

1. Starting a Business QuickStart Guide: The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream

Author: by Ken Colwell PhD MBA
ClydeBank Media LLC
English
287 pages

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THE ULTIMATE BEGINNER’S GUIDE TO STARTING A BUSINESS IN 2021! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd!

Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value?

Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today!

The same book adopted for college-level entrepreneurship course material! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers.


2. Building a StoryBrand: Clarify Your Message So Customers Will Listen

Author: by Donald Miller
HarperCollins Leadership
English
240 pages

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it.

Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand.

In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.


3. Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life

Author: by Brandon Bornancin
English
274 pages

‎ 1952569362

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From a serial entrepreneur who has closed over $100M in sales and founded two eight-figure companies, including one of LinkedIn’s Top 50 Startups, comes a no-BS guide to getting everything you want out of your business, relationships, and life. No matter who you are or where you come from, your education, or your network, you can defy the odds to create the life you want and build the business you’ve only dreamed about.

His journey is all the proof you need. Brandon Bornancin graduated college flat broke. He started a business that was an epic failure. Then he turned it all around before he was 30 closing over $100 million in sales for Google and IBM and founding two multimillion-dollar companies, the second named LinkedIn’s Top 50 Startups.How did he do it?

By doing Whatever It Takes. In this no-nonsense guide to success, you’ll learn the empowering beliefs and transformative habits needed to achieve all that you want in business and in life. You’ll discover the secrets of wildly successful people how they think, what they say, and what they do to make their dreams come true so that you can too!


4. Cracking the PM Interview: How to Land a Product Manager Job in Technology

Author: by Gayle Laakmann McDowell
CareerCup
English
364 pages

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How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named “PM” (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important “pitch.”The Product Manager RoleWhat is a PM?

Functions of a PMTop Myths about Product ManagementProject Managers and Program ManagersCompaniesHow the PM Role VariesGoogleMicrosoftAppleFacebookAmazonYahooTwitterStartupsGetting the Right ExperienceNew GradsMaking the Most of Career FairsDo you need an MBA? Why Technical Experience MattersTransitioning from Engineer to Product ManagerTransitioning from Designer to Product ManagerTransitioning from Other RolesWhat Makes a Good Side Project?


5. Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Author: by Teresa Torres
English
244 pages
1736633309

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“If you haven’t had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success.” – Marty Cagan How do you know that you are making a product or service that your customers want?

How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you’ll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong.

You’ll learn to balance action with doubt so that you can get started without being blindsided by what you don’t get right. If you want to discover products that customers love-that also deliver business results-this book is for you.


6. Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

Author: by Alexander Osterwalder
Wiley
English
320 pages

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.


7. Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)

Author: by Neel Mehta
English
347 pages
1976182190

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Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.

Swipe to Unlock was updated in 2020 to include over 40 pages of new content to cover the latest developments in the world of tech. We highly recommend buying our book directly from Amazon rather than a third-party seller as it’s the only way to ensure you get the latest version.

This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock has been translated into 11 languages including Chinese, Korean, & Russian and was touted as “our generation’s Rosetta Stone for enabling anyone to peer into the technology changing everyday life” by Jeremy Schifeling.


8. Hooked: How to Build Habit-Forming Products

Author: by Nir Eyal
Portfolio
English
256 pages

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Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


9. Marketing Savage: True wealth. True health. True life.

Author: by John Highley
B0976J34XS
English
192 pages

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You may be thinking, OK, what makes a Marketing Savage so different? Although you’ll need to read the entire book to fully understand the possibilities behind the formula, I will give you an overview of what you’re getting into. I feel like we’re about to enter the matrix together and you’re being asked if you want the red or the blue pill.

At this point, you can go back to your normal existence getting the same results and living the same life, or you can dig deeper into these pages and challenge everything you’ve ever been taught. This is where I’ll warn you, some of my methods are extremely unconventional, you’ve never consumed anything exactly like I’m about to teach you.

I’m going to challenge your worldview and suggest changes that will radically alter your perception of everything. I’ll say this again, this is not another book on marketing, this is a way of life. I will not dumb down teachings, and trust me you’ll likely want to consume this knowledge over and over again, so these principles sink in.

10. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Author: by Dan Olsen
Wiley
English
336 pages

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The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard.

Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking.

Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you.

This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products.

11. Purple Cow: Transform Your Business by Being Remarkable

Author: by Seth Godin
014101640X
Penguin Books
English

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You’re either a Purple Cow or you’re not. You’re either remarkable or invisible.Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?

The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

12. Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

Author: by Eisha Armstrong
Vecteris (May 2, 2021)
English
172 pages

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More and more traditional professional services firms are turning to “productization” as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process.

Productize first outlines the “Seven Deadly Productization Mistakes” made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers.

This change does not come easily. Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don’t have to start from scratch.

13. Zag: The Number One Strategy of High-Performance Brands

Author: by Marty Neumeier
New Riders
English
192 pages

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“When everybody zigs, zag,” says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of Neumeier’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: – why me-too brands are doomed to fail – how to “read” customer feedback on new products and messages – the 17 steps for designing difference into your brand – how to turn your brand’s onliness into a trueline to drive synergy – the secrets of naming products, services, and companies – the four deadly dangers faced by brand portfolios – how to stretch your brand without breaking it – how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.Zagbook.Com.

14. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Author: by Marty Neumeier
New Riders
English
208 pages

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All the secrets to creating a brand identity that resonates across every aspect of a business-including its Web site and overall strategy! With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today’s most well-known and respected authorities on the topic of branding.

Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

15. The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Author: by B. Joseph Pine II
English
368 pages
1633697975

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Time is limited.Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more-something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers’ affections-and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.