Best Web Marketing Books
The territory of Digital Marketing is a shifting landscape that changes continuously. However, if done precisely by following trends and utilizing well-suited strategies, then digital marketing guarantees gigantic returns as well.
1. Building a StoryBrand: Clarify Your Message So Customers Will Listen
Author: by Donald Miller
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it.
Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand.
In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
2. Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands
Author: by Paul Dyer
June 1, 2021
Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.
Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising’s overreach. Marketing todayand tomorrowwill be on their terms. As a brand marketer, are you ready to deliver?
Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer.
With a new wave of pandemic-accelerated disruption, you’ll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.
3. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Author: by Donald Miller
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers.You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
In this book, you will learn:The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
4. One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Author: by Brendan Kane
Discover the updated edition of the go-to guide for rapidly scaling your social media platform. More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.
How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer and will show you howin 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna.
He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blogand now he’ll share his secrets to success with you.
5. Hook Point: How to Stand Out in a 3-Second World
Author: by Brendan Kane
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brandboth online and offso you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do itbut even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes.
Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day.
6. The Think and Grow Rich Workbook: The Practical Steps to Transforming Your Desires into Riches (Think and Grow Rich Series)
Author: by Napoleon Hill
For the millions of people who have read and loved Think and Grow Rich, here- for the first time-is a workbook and companion to the classic bestseller. With its life-changing thirteen-step process, Think and Grow Rich has been a blueprint for countless many on their road to riches.
Now, for the first time, readers and students of this powerful program will have this beautifully designed and user-friendly volume for use alongside the classic. The Think and Grow Rich Workbook includes: * More than fifty transformational exercises, for every one of the thirteen steps * Dozens of inspirational nuggets from the book, each highlighted for further study * Short and powerful quotes aimed to boost the Think and Grow Rich experience * Journal sections to record answers, thoughts, next-steps, and “wins” * Biographical sketches of some of history’s wealthiest people * Lists, ideas, tips, and much more!
The Think and Grow Rich Workbook is the best guide for anyone who wants to turn their dreams into reality.
7. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Author: by Marcus Sheridan
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnelmarketing at the top, sales in the middle, customer service at the bottomis no longer effective.
To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your companybut only if your content strategy puts your answers at the top of those search results.
It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States.
8. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Author: by Derral Eves
Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants.
Eves will reveal what readers can’t get anywhere else: the inner workings of the YouTube algorithm that’s responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
9. Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
Author: by Russell Brunson
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another “how-to” book on internet marketing.
This book is not about getting more traffic to your website-yet these secrets will help you get exponentially more traffic than ever before. This book is not about increasing your conversions-yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.
Low traffic or low conversion rates are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). What most businesses really have is a “funnel” problem.
Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you or repelling them.
10. Digital Marketing Strategy: An Integrated Approach to Online Marketing
Author: by Simon Kingsnorth
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.
Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
11. YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
Author: by Sean Cannell
YouTube has changed our worldfrom how we view video to how we connect and marketopening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn – The seven essential ingredients for a profitable channel – New strategies for getting views and subscribers – Ten ways to make money on YouTube – And much more Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
12. Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search
Author: by Daniel Vroman Rusteen
The most reviewed and highlighted book for Airbnb hosts! Danny is the best in the world at Airbnb.Why? He worked at Airbnb for 3 yearsHe lives in Airbnbs, more than 1,200 nights in 68 citiesHe’s an Airbnb SuperhostHe owns and operates an Airbnb property management companyTrouble deciding between which book to buy?
To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market. Here’s what some prior readers have said publicly: “You’ll easily make your money back about 1000x over. Thank you, Danny!” – Amazon review”I tried a few blogs but most stated things I already knew.
I found this book and figured that if I learned just one trick, I would make my money back in just one rental.Well, I found TONS! Seriously, there were so many things in this book that I had not thought of.” – Amazon review”The listing you optimized appeared to be easier to read, was more approachable, and ranked higher as a result.” – Customer of OptimizeMyBnb.
Com paraphrasing what Airbnb told him as it related to one of his listings using the strategies outlined in the book”I am an Airbnb expert…Then I found you… You are the top!” – Blog comment on OptimizeMyBnb. Com”Danny – You might be a magician.
13. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Author: by Eric Ries
VIKIN (January 1, 2001)
Lean startup, the
14. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Author: by Russell Brunson
Hay House Business
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist.
Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services.
I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won’t happen in government, and I don’t think it will happen in schools. It’ll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world.
15. Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
Author: by Russell Brunson
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created.
People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for.
This is how you change the lives of your customers, and this is how you grow your company. Most people who put their products up for sale don’t understand that their expertise is the key to actually selling the product.
Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time. Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable.