Best Marketing & Consumer Behavior Books

Here you will get Best Marketing & Consumer Behavior Books For you.This is an up-to-date list of recommended books.

1. Influence, New and Expanded: The Psychology of Persuasion

Author: by Robert B Cialdini PhD
Harper Business
English
592 pages

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The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert CialdiniNew York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderand just as importantly, you’ll learn how to defend yourself against unethical influence attempts.


2. Influence: The Psychology of Persuasion, Revised Edition

Author: by Robert B. Cialdini
006124189X
Harper Business
English

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The widely adopted, now classic book on influence and persuasiona major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdinithe seminal expert in the field of influence and persuasionexplains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuaderand, just as importantly, how to defend yourself against dishonest influence attempts:Reciprocation: The internal pull to repay what another person has provided us.

Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take.

And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say yes to others who are authorities, who carry greater knowledge, experience or expertise.


3. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Author: by W. Chan Kim
English
320 pages
1625274491

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OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new content.

Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame.A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success.

Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”-untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.


4. Wanting: The Power of Mimetic Desire in Everyday Life

Author: by Luke Burgis

‎ English
304 pages
1250262488

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A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerfulyet almost nobody has heard of it.

It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath Ren Girard to bring this hidden force to light and reveals how it shapes our lives and societies.

According to Girard, humans don’t desire anything independently. Human desire is mimeticwe imitate what other people want. This affects the way we choose partners, friends, careers, clothes, and vacation destinations. Mimetic desire is responsible for the formation of our very identities.

It explains the enduring relevancy of Shakespeare’s plays, why Peter Thiel decided to be the first investor in Facebook, and why our world is growing more divided as it becomes more connected. Wanting also shows that conflict does not arise because of our differencesit comes from our sameness.


5. Ninja Selling: Subtle Skills. Big Results.

Author: by Larry Kendall
Greenleaf Book Group Press
English
344 pages

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2018 Axiom Business Book Award Winner, Gold Medal Amazon Best Seller in Sales & Selling and Consumer Behavior Stop Selling!Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type.

Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives.

Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.


6. Nudge: Improving Decisions About Health, Wealth, and Happiness

Author: by Richard H. Thaler
014311526X
Penguin Books
English

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Coming soon: Nudge: The Final EditionFrom the winner of the Nobel Prize in Economics, Richard H.Thaler, and Cass R. Sunstein: a revelatory look at how we make decisionsfor fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow* More than 1.

5 million copies sold* New York Times bestseller * Named a Best Book of the Year by The Economist and the Financial TimesEvery day we make choicesabout what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself.

Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R.

Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible choice architecture to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.


7. Contagious: Why Things Catch On

Author: by Jonah Berger
1451686587
Simon & Schuster
English

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The New York Times bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral’ than anyone in the world. Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.


8. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Author: by Geoffrey A. Moore
Harper Business
English
288 pages

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The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority.

While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore’s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.


9. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Author: by Shoshana Zuboff
PublicAffairs
English
704 pages

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The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism.

The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector.

Vast wealth and power are accumulated in ominous new “behavioral futures markets,” where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new “means of behavioral modification.” The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a “Big Other” operating in the interests of surveillance capital.

10. Hook Point: How to Stand Out in a 3-Second World

Author: by Brendan Kane
English
200 pages
1949001008

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Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brandboth online and offso you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do itbut even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes.

Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day.

11. Exactly What to Say: For Real Estate Agents

Author: by Phil M Jones
English
242 pages
1989603297

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The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey.

Therein the opportunity lies. In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you.

Imagine what it is going to feel like knowing exactly what to say when it matters the most…

12. The Data Detective: Ten Easy Rules to Make Sense of Statistics

Author: by Tim Harford
English
336 pages
0593084594

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From one of the great (greatest? Contemporary popular writers on economics (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics. Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective.

We shouldn’t be suspicious of statisticswe need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often the only way of grasping much of what is going on around us.

If we can toss aside our fears and learn to approach them clearlyunderstanding how our own preconceptions lead us astraystatistics can point to ways we can live better and work smarter. As perhaps the best popular economics writer in the world (New Statesman), Tim Harford is an expert at taking complicated ideas and untangling them for millions of readers.

In The Data Detective, he uses new research in science and psychology to set out ten strategies for using statistics to erase our biases and replace them with new ideas that use virtues like patience, curiosity, and good sense to better understand ourselves and the world.

13. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Author: by Dr. Dan Ariely
0061353248
Harper Perennial
English

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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we’re making smart, rational choices.But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate.

Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictablemaking us predictably irrational.

14. This Is Marketing: You Can't Be Seen Until You Learn to See

Author: by Seth Godin
Portfolio
English
288 pages

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#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books.

He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.

This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems.

Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it.

15. Exactly What to Say: The Magic Words for Influence and Impact

Author: by Phil M. Jones
Page Two
English
148 pages

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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count.Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication.

In Exactly What to Say, he delivers the tactics you need to get more of what you want.

16. Hooked: How to Build Habit-Forming Products

Author: by Nir Eyal
Portfolio
English
256 pages

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Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.