Best Media & Communications Industry Books
Here you will get Best Media & Communications Industry Books For you.This is an up-to-date list of recommended books.
1. The Tyranny of Big Tech
Author: by Josh Hawley
The reign of Big Tech is here, and Americans’ First Amendment rights hang by a keystroke. Amassing unimaginable amounts of personal data, giants like Google, Facebook, Amazon, and Appleonce symbols of American ingenuity and freedomhave become a techno-oligarchy with overwhelming economic and political power.
Decades of unchecked data collection have given Big Tech more targeted control over Americans’ daily lives than any company or government in the world. In The Tyranny of Big Tech, Senator Josh Hawley of Missouri argues that these mega-corporationscontrolled by the robber barons of the modern eraare the gravest threat to American liberty in decades.
To reverse course, Hawley argues, we must correct progressives’ mistakes of the past. That means recovering the link between liberty and democratic participation, building an economy that makes the working class strong, independent, and beholden to no one, and curbing the influence of corporate and political elites.
Big Tech and its allies do not deal gently with those who cross them, and Senator Hawley proudly bears his own battle scars. But hubris is dangerous. The time is ripe to overcome the tyranny of Big Tech by reshaping the business and legal landscape of the digital world.
2. All You Need to Know About the Music Business: 10th Edition
Author: by Donald S. Passman
Simon & Schuster
All You Need to Know About the Music Business by veteran music lawyer Don Passmandubbed the industry bible by the Los Angeles Timesis now updated to address the biggest transformation of the music industry yet: streaming. For more than twenty-five years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry.
Now in its tenth edition, Donald Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls. For the first time in history, music is no longer monetized by selling somethingit’s monetized by how many times listeners stream a song.
And that completely changes the ecosystem of the business, as Passman explains in detail. Since the advent of file-sharing technology in the late 1990s to the creation of the iPod, the music industry has been teetering on the brink of a major transformationand with the newest switch to streaming music, this change has finally come to pass.
3. Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth
Author: by Brian Stelter
The instant New York Times bestseller that reveals the collusion between Fox News and Donald Trumpwith explosive new reporting covering the election and the January 6 riot. As the nation recovers from the Trump presidency, many questions remain: Why was the COVID-19 pandemic so grossly mishandled?
How did we get so politically polarized? What caused white nationalist groups to come out of the shadows, and are they here to stay? The answers lie the twisted story of the relationship between Donald Trump and Fox News. Through firsthand accounts from over 250 current and former Fox insiders, CNN anchor and chief media correspondent Brian Stelter unlocks the inner workings of Rupert Murdoch’s multibillion-dollar media empire.
The confessions are shocking: We don’t really believe all this stuff, a producer says. We just tell other people to believe it. Stelter completes the story of the Trump years and looks toward the future of the network that made him.
Hoax is a book for anyone who reads the news and wonders how we got here, and what happens next.
4. Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
Author: by Rob Biesenbach
Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling roadmap without hesitation, giving you precisely what you need to raise your business storytelling to an art form.”Shonali Burke, ABC, President & CEO, Shonali Burke Consulting”There is no greater skill that will positively impact your career as much as becoming a masterful storyteller.
Well-told stories have the power to teach, clarify, and inspire. Rob’s experience and unique point of view makes him a go-to authority for ambitious leaders.”Patricia Fripp, Past President, National Speakers Association”All the experts suggest you tell stories but no one tells you how.
That’s where Unleash the Power of Storytelling comes in. Rob Biesenbach provides a five-step process for crafting your stories, and six ways to ensure they’re relevant to your audience. After you read this book, you’ll never again have to wonder …
5. Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
Author: by Jim Edwards
Author Academy Elite
What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more …A LOT more … When you discover the right words that make people buy. Copywriting is selling.
Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you. Whether you’re a coach, author, “funnel hacker”, e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.
In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor!
Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today …
6. slide:ology: The Art and Science of Creating Great Presentations
Author: by Nancy Duarte
No matter where you are on the organizational ladder, the odds are high that you’ve delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis.
But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. Slide:ology fills that void. Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore’s Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone.
The book combines conceptual thinking and inspirational design, with insightful case studies from the world’s leading brands. With slide:ology you’ll learn to: Connect with specific audiences Turn ideas into informative graphics Use sketching and diagramming techniques effectively Create graphics that enable audiences to process information easily Develop truly influential presentations Utilize presentation technology to your advantage Millions of presentations and billions of slides have been produced – and most of them miss the mark.
7. Ask Powerful Questions: Create Conversations That Matter
Author: by Will Wise
What might happen if small talk was replaced with conversations that matter? In their Bestselling book, Will Wise and Chad Littlefield explain how the questions we traditionally ask are often meaningless when it comes to establishing a connection. Introducing a set of practice tools for understanding others by changing the way we ask questions, Will and Chad show how to transform How are you?
I’m fine, thanks into conversations that change not only how you lead but who you are as a person. Educators, business professionals, personal coaches, and anyone in a position of leadership will relate to the personal successes and failures Will shares.
He unpacks the art of asking questions that lay the foundation for trust, psychological safety, productivity, and impact. Chad complements Will’s personal stories and examples with fascinating facts and nuances in neuroscience that are behind the art of asking. Together, the art of asking and the science behind it join to create a simple and powerful framework for leaders to build a culture of connection.
8. Trust Me, I'm Lying: Confessions of a Media Manipulator
Author: by Ryan Holiday
The cult classic that predicted the rise of fake newsrevised and updated for the post-Trump, post-Gawker age. Hailed as “astonishing and disturbing” by the Financial Times and “essential reading” by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news.
It’s all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel onlineand get “traded up” the media ecosystem until they become real headlines and generate real responses in the real world.The culprit?
Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it.
9. The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Author: by Jim Kalbach
Two Waves Books
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nicetohave, it’s a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
This book shows you techniques to make offerings people want, as well as make people want your offering.
10. That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
Author: by Marc Randolph
Little, Brown and Company
In the tradition of Phil Knight’s Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars.
Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.
But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix’s triumph feels inevitable, but the twenty first century’s most disruptive start up began with few believers and calamity at every turn.
11. No Filter: The Inside Story of Instagram
Author: by Sarah Frier
Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named Best Book of the Year by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR In this sequel to The Social Network (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
The most enrapturing book about Silicon Valley drama since Hatching Twitter (Fortune), No Filter pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not (The New York Times).
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream.
In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant.
12. Everybody Has a Podcast (Except You): A How-to Guide from the First Family of Podcasting
Author: by Justin McElroy
From the #1 New York Times bestselling McElroy Brothers, creators of the hit podcasts My Brother, My Brother and Me and The Adventure Zone, comes a helpful and hilarious how-to podcast guide covering everything you need to know to make, produce, edit, and promote a podcastand get rich* doing it!
(*Results not guaranteed. Justin, Travis, and Griffin McElroy made their names as advice giving brothers who have no business giving advice (New York Times) on the hit podcast My Brother, My Brother and Me. But while they may not have the best relationship or workplace advice, they certainly make you laugh, and they do know a thing or two about podcasting.
In fact, the McElroy Brothers have spent the last decade making podcasts, including My Brother, My Brother and Me; The Adventure Zone; Sawbones; and more. From their start, independently producing and releasing the early episodes of My Brother, My Brother and Me, to their eleven currently available podcasts, the McElroys have become experts in creating successful podcasts.
13. Start Your Own Podcast Business: The Only Startup Book You'll Ever Need
Author: by Inc. The Staff of Entrepreneur Media
In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, or entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms.
Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: Avoid analysis paralysis when launching a business Test ideas in the real world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor Know what to consider when looking for funding from venture capitalists, loans, cash advances, etc.
14. The Idea Factory: Bell Labs and the Great Age of American Innovation
Author: by Jon Gertner
The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologiesFilled with colorful characters and inspiring lessons … The Idea Factory explores one of the most critical issues of our time: What causes innovation?
Walter Isaacson, The New York Times Book ReviewCompelling … Gertner’s book offers fascinating evidence for those seeking to understand how a society should best invest its research resources. The Wall Street JournalFrom its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world.
From the transistor to the laser, from digital communications to cellular telephony, it’s hard to find an aspect of modern life that hasn’t been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century’s most important inventions and delivers a riveting and heretofore untold chapter of American history.
15. Writing and Reporting News: A Coaching Method
Author: by Carole Rich
Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism.
An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues you might face on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates.
An all-new book glossary gives you quick access to newer Journalism lingo. In addition, the book now offers MindTap Communication, a fully online, highly personalized learning experience that enhances learner engagement and improves outcomes. Integrating new trends in the convergence of print, broadcast, and online media, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future.
16. #DELETED: Big Tech's Battle to Erase the Trump Movement and Steal the Election
Author: by Allum Bokhari
Uncover the hidden systems created by the most powerful tech companies in the world that are determined to stop Donald Trump. Journalist Allum Bokhari has spent four years investigating the tech giants that dominate the Internet: Google, Facebook, YouTube, Twitter.
He has discovered a dark plot to seize control of the flow of information, and utilize that power to its full extentto censor, manipulate, and ultimately sway the outcome of democratic elections. His network of whistleblowers inside Google, Facebook and other companies explain how the tech giants now see themselves as “good censors,” benevolent commissars controlling the information we receive to “protect” us from “dangerous” speech.
They reveal secret methods to covertly manipulate online information without us ever being aware of it, explaining how tech companies can use big data to target undecided voters. They lift the lid on a plot four years in the makinga plot to use the power of technology to stop Donald Trump’s re-election.