Best Search Engine Optimization Books

On the hunt for the latest and best SEO books in the industry? Check out these recommended reads in local SEO, entity SEO & more.

1. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Author: by Donald Miller
208 pages

View on Amazon

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnelmarketing at the top, sales in the middle, customer service at the bottomis no longer effective.

To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your companybut only if your content strategy puts your answers at the top of those search results.

It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States.

3. Food Truck Business Guide for Beginners: Simple Strategic Plan to Build and Maintain a Successful Mobile Business

Author: by Shaun M. Durrant
174 pages

View on Amazon

Do it right, and you could see your food truck trending on Instagram. Read on to make sure it happens A modest investment in a food truck can result in an income stream of $250k to $500k a year. Couple that with the incredible freedom and flexibility offered by not only starting a business, but starting a mobile business, and it’s easy to see why so many people are drawn to the idea of starting up a food truck.

In fact, the food truck is the perfect model for a startup: The start-up costs are low The overhead charges are low You’re your own boss from the word go You need very few staff to run a successful operation The market for exciting and unique food-on-the-go is huge, but so is your competition.

And that’s why you need a solid plan before you start hunting for trucks and planning menus. If you have the glimmer of an idea for a food truck, the chances are, you can make it a success. You may have heard that around 50% of startups fail in the first year.

That figure is considerably lower in the food truck industry, but nonetheless, knowing how to avoid failure is key to setting up a thriving business. In Food Truck Business: Guide for Beginners, you’ll find a comprehensive guide to setting up a successful food truck.

4. Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

Author: by Jim Edwards
Author Academy Elite
328 pages

View on Amazon

What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more …A LOT more … When you discover the right words that make people buy. Copywriting is selling.

Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you. Whether you’re a coach, author, “funnel hacker”, e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.

In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor!

Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today …

5. Designing Brand Identity: An Essential Guide for the Whole Branding Team

Author: by Alina Wheeler
336 pages

View on Amazon

Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus.

“Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand buildersglobal and local. It’s an essential reference for implementing an entire brand system.”- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte “Alina Wheeler explains better than anyone else what identity design is and how it functions.

6. WordPress: The Missing Manual: The Book That Should Have Been in the Box

Author: by Matthew MacDonald
O'Reilly Media
496 pages

View on Amazon

Whether you’re a budding blogger or seasoned web designer, WordPress is a brilliant tool for creating websites-once you know how to tap into its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress’s themes, widgets, and plug-ins to build just about any kind of site.

The important stuff you need to know:Set up WordPress. Configure WordPress on your web host or get it running on your home computer.Create your site. Get hands-on instructions for building all types of websites, from blogs to business sites with ecommerce features.Jazz it up.

Add picture galleries, slideshows, video clips, music players, and podcasts.Add features. Select from thousands of plug-ins to enhance your site’s capabilities, from contact forms to a basic shopping cart. Build a truly unique site. Customize a WordPress theme to create a site that looks exactly the way you want.

Attract an audience. Use SEO, site statistics, and social sharing to reach more people.Stay safe. Use backup and staging tools to protect your content and avoid catastrophe.

7. Starting an Online Business All-in-One For Dummies

Author: by Shannon Belew
For Dummies
896 pages

View on Amazon

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.

The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.

Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model.

8. SEO 2021 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies

Author: by Adam Clarke
259 pages

View on Amazon

Learn SEO and rank at the top of Google with SEO 2021beginner to advanced! Newest edition – EXPANDED & UPDATED June 2021No matter your background, SEO 2021 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

In this SEO book you will find:1. SEO explained in simple language, beginner to advanced.2. The inner workings of Google’s algorithm and how it calculates the search results.3. How to find money keywords that will send customers to your site.4.

Sneaky tricks to get local businesses ranking high with local SEO.5. How to get featured in the mainstream news, for free.6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.7. A simple step-by-step checklist and video tutorials, exclusive for readers.

Now, let me tell you a few SEO marketing secrets in this book…1. Most search engine optimization advice online is wrong! If you’ve browsed through search engine optimization advice online, you may have noticed two things: Most SEO advice is outdated or just dead-wrong.

9. Digital Marketing For Dummies, 2nd Edition

Author: by Deiss
For Dummies
368 pages

View on Amazon

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers.

Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your businessno wasting your time or money!

Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customerthis book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

10. 3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google

Author: by Will Coombe
247 pages

View on Amazon

“What Can You Expect From This Book?”Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 9 Years & 500 clients later, he hands you the Playbook.

SEO For 2021 Onwards…”Is This You?Total SEO Virgin?Entrepreneur? Business or Blog Owner with Big Plans? Or Perhaps THIS is You… Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure…

If So, This Book Was Written For YouFeatures FREE Video Series + SEO Blueprint”What Does This Book Deliver? Over 3 hours of invaluable walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.

If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, ‘3 Months to No. 1’ will give you all the tools and know-how required to get your website to the very top of Google where the profit is.

11. SEO Fundamentals for Small Business Owners

Author: by Dean Scaduto
June 28, 2021

View on Amazon

“Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business” -Dom RosaIf you’re reading this, you’re probably aware that SEO is important for growing a small business. From the largest multinational conglomerate to the smallest mobile dog grooming service – virtually every business in the 21st century can benefit from SEO.Why?

Because basically everyone uses the internet. Chances are that if someone is looking to purchase your product or service, they’re going to jump to Google to do it. Even your Great Aunt Susan who can barely turn on an iPad is probably going to Google plumber near me if she needs to find a plumber these days.

While having a functioning website is great, it’s only half the battle. Everyone has a website these days; it’s getting people to find yours that’s the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google.

So don’t waste your time building the Versailles of websites only to end up on page #57 of Google search results. Like it or not, SEO is crucial. Books have been written about SEO for well over 10 years at this point, and the fundamentals of many of these books still hold up today.

12. Digital Marketing All-in-One For Dummies

Author: by Stephanie Diamond
For Dummies
816 pages

View on Amazon

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.

This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

13. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

Author: by Eli Schwartz
262 pages

View on Amazon

Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.

When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques.

You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

14. Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Author: by Gil Gildner
205 pages

View on Amazon

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you’ll learn the hard skills crucial to a marketing career, like: organic search (SEO)paid advertising (PPC)social media marketingreporting & analyticsbranding & copywritingemail marketingIn Part 2, you’ll read about the soft skills essential to business, like: writing emailsinvoicing & salesgetting an entry level positionworking as a marketing freelancerstarting your marketing agencyhow to work remotelyAlso included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

15. The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

Author: by Nicolas Cole
340 pages

View on Amazon

From the #1 writer on Quora, 15x Top Writer on Medium, and Top 10 columnist for Inc Magazine What are the secrets to writing online? Why do some writers accumulate hundreds of thousands, even millions of views on their contentand others write and write, only to go unnoticed?

Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, a Top 10 contributing writer for Inc Magazine from 2016 to 2018, and one of the most popular writers on Medium in more than 15 different categories, Cole went on to build a multi-million-dollar ghostwriting company publishing thousands of articles on the internet for more than 300 different Silicon Valley entrepreneurs, C-level executives, New York Times best-selling authors, Olympic athletes, Grammy-winning producers, and renowned industry leaders.How?

By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period. This book contains everything I know about online writing, says Cole. From going viral, to building a massive library of content that will continue to pay you dividends well into the future.

16. SEO For Dummies, 7th Edition

Author: by Peter Kent
For Dummies
512 pages

View on Amazon

Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of “how do I get people to visit my site?” By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site.

You’ll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.