Best Social Media Guides Books

Build a solid foundation of ideas and skills with 10 books that every social media manager needs to have in their library.

1. The Revolt of The Public and the Crisis of Authority in the New Millennium

Author: by Martin Gurri
Stripe Press
English
448 pages

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In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age government, political parties, the media.

The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, this updated edition of The Revolt of the Public includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit and concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process, and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.

“All over the world, elite institutions from governments to media to academia are losing their authority and monopoly control of information to dynamic amateurs and the broader public. This book, until now only in samizdat (and Kindle) form, has been my #1 handout for the last several years to anyone seeking to understand this unfolding shift in power from hierarchies to networks in the age of the Internet.” -Marc Andreessen, co-founder, Netscape and Andreessen Horowitz “We are in an open war between publics with passionate and untutored interests and elites who believe they have the right to guide those publics.


2. Once Upon A Time In Carrotland: My YouTube Autobiography Which I Definitely Wrote All Of

Author: by Josh Carrott
English
112 pages
191371358X

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BUY THIS BOOK TO HELP US GIVE CARROTLAND IN NEW ZEALAND A NEW STATUE! Is he a man or is he a carrot? In this groundbreaking autobiography of a YouTube icon, we get to the root of it. In this breathtaking debut, Josh Carrott peels back the curtain to reveal an epic saga of friendship, true love, and a prophecy that will change his life forever.

Gird your loins and hold on tight for the unfiltered story of his fascinating and vitamin-A-infused life. Frequently Asked QuestionsIs this book real?Yes, it’s real. Hopefully it’ll make for an entertaining read. There are dozens of previously undisclosed stories from Josh’s life and our YouTube journey.

There are also an abundance of Easter eggs and behind the scenes photos for your viewing pleasure. Are you actually going to get a statue in Carrotland (Ohakune Carrot Adventure Park), New Zealand?Yes! If we raise enough money we will.

The design is TBC, but Jollybeans will be updated on our progress as it happens. Was the book really written before the episode aired on JOLLY?Yes. This this exact book Josh read from in the episode. His was a prepublication copy, hence the grey Not For Resale watermark on the front cover.


3. What Would You Do If You Weren't Afraid?: Discover a Life Filled with Purpose and Joy Through the Secrets of Jewish Wisdom

Author: by Michal Oshman
DK (May 4, 2021)
English
256 pages

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Let Michal Oshman take you on a journey of self discovery to identify what makes you you, what you were born to do and how to do it. As a mentor for leaders in top global companies, Michal created a unique personal growth methodology based on the life-changing principles of Jewish wisdom.

It is easy to think that the daily challenges we experience in the 21st century are new and unlike any that people faced in the past. Michal draws on her own heritage and a wide range of Chassidut (Jewish teachings) to offer practical advice for common concerns, such as a broken heart, parenting, overcoming setbacks, and getting the most out of your career.

By challenging you to explore what matters, Michal offers solutions to your everyday struggles. She will empower you as well as teach you how to adopt her self-development tools to discover who you really are and what you were born to do with your life.

With its uplifting belief that you already have all the ingredients within you to lead a joyous life, Michal’s unique mix of corporate culture experience and Jewish wisdom will help you reconnect with yourself. This unique book will help you to find your courage, and move forward freely, with no fear at all!


4. The Art of Invisibility: The World's Most Famous Hacker Teaches You How to Be Safe in the Age of Big Brother and Big Data

Author: by Kevin Mitnick
Back Bay Books
English
320 pages

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Real-world advice on how to be invisible online from “the FBI’s most wanted hacker” (Wired). Be online without leaving a trace. Your every step online is being tracked and stored, and your identity literally stolen. Big companies and big governments want to know and exploit what you do, and privacy is a luxury few can afford or understand.

In this explosive yet practical book, Kevin Mitnick uses true-life stories to show exactly what is happening without your knowledge, teaching you “the art of invisibility” – online and real-world tactics to protect you and your family, using easy step-by-step instructions.

Reading this book, you will learn everything from password protection and smart Wi-Fi usage to advanced techniques designed to maximize your anonymity. Kevin Mitnick knows exactly how vulnerabilities can be exploited and just what to do to prevent that from happening.

The world’s most famous – and formerly the US government’s most wanted – computer hacker, he has hacked into some of the country’s most powerful and seemingly impenetrable agencies and companies, and at one point was on a three-year run from the FBI.


5. Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

Author: by Antonio Garcia Martinez
Harper Paperbacks
English
544 pages

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The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author-the insider’s guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon ValleyIncisive…. The most fun business book I have read this year….

Clearly there will be people who hate this book which is probably one of the things that makes it such a great read. Andrew Ross Sorkin, New York TimesImagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook.

Infrastructure engineers use a software version of this chaos monkey to test online services’ robustnesstheir ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio Garca Martnez.

After stints on Wall Street and as CEO of his own startup, Garca Martnez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, Garca Martnez eventually landed at rival Twitter.


6. Ten Arguments for Deleting Your Social Media Accounts Right Now

Author: by Jaron Lanier
Picador
English
176 pages

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AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMAA WIRED “ALL-TIME FAVORITE BOOK”A FINANCIAL TIMES BEST BOOK”THE CONSCIENCE OF SILICON VALLEY”- GQ Profound … Lanier shows the tactical value of appealing to the conscience of the individual. In the face of his earnest argument, I felt a piercing shame about my own presence on Facebook.

I heeded his plea and deleted my account. Franklin Foer, The New York Times Book ReviewMixes prophetic wisdom with a simple practicality …Essential reading. The New York Times (Summer Reading Preview) You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them.

In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more connected than ever, to rob us of our free will with relentless targeted ads.


7. Social Media Marketing Workbook: How to Use Social Media for Business

Author: by Jason McDonald Ph.D.
English
435 pages
1539598144

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2021 UPDATED EDITIONLearn SOCIAL MEDIA MARKETING in Plain English – Step by Step! Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing. Updated – Fully updated for 2021 with a NEW Chapter on TikTokSocial Media Marketing explained.

It’s a PARTY and you are the PARTY THROWER. Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest. Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (? Of other booksLearn to Advertise on Social Media Platforms without losing moneyWatch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.

Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing! The #1 Bestselling Workbook on Social Media Marketing for Your BusinessJason McDonald – written by a successful practitioner of Social Media MarketingStanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshopsGot Questions?


8. Influencer

Author: by Brittany Hennessy
Citadel (July 31, 2018)
English
272 pages

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I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you’re going to want to hear what Brittany has to say. Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life?

This book is for you … Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are todayearning more money each year than their parents made in the last decade.

But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle … As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged.


9. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Author: by Gary Vaynerchuk
English
288 pages
0062674676

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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless.

He also shares stories from other entrepreneurs who have grown wealthierand not just financiallythan they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential.

That’s what Crushing It! Teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

10. An Ugly Truth: Inside Facebook's Battle for Domination

Author: by Sheera Frenkel
Harper (July 13, 2021)
English
352 pages

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The ultimate takedown. New York Times Book ReviewAward-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes expos that offers the definitive account of Facebook’s fall from grace. Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises.

It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex.

Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles.

11. The True Story of Fake News: How Mainstream Media Manipulates Millions

Author: by Mark Dice
English
330 pages
1943591024

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Is fake news being spread through social media as part of an information war? Are political operatives publishing disinformation to smear the opposition and help their own agendas? Who creates fake news, how does it spread, and can it be stopped?

What are the real world effects of fake news stories that go viral? Did it affect the outcome of the 2016 presidential election? Or is fake news’ a fake problem, designed to justify tighter control over the mechanisms of sharing information online to drive audiences back to brand name media outlets because their audiences and influence are dwindling?

Media analyst Mark Dice takes a close look at the fake news phenomenon and the implications of mega-corporations like Facebook, Google, and Twitter becoming the ultimate gatekeepers and distributors of news and information. You will see the powerful and deceptive methods of manipulation that affect us all, as numerous organizations and political activists cunningly plot to have their stories seen, heard, and believed by as many people as possible.

12. Trust Me, I'm Lying: Confessions of a Media Manipulator

Author: by Ryan Holiday
Portfolio
English
352 pages

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The cult classic that predicted the rise of fake newsrevised and updated for the post-Trump, post-Gawker age. Hailed as “astonishing and disturbing” by the Financial Times and “essential reading” by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news.

It’s all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel onlineand get “traded up” the media ecosystem until they become real headlines and generate real responses in the real world.The culprit?

Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it.

13. 40-Day Social Media Fast

Author: by Speake
English
224 pages
0801094585

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Are you addicted to your phone? Do you find yourself engaging online but unengaged at home with the people right in front of you? Do you spend hours scrolling through Facebook, Instagram, newsfeeds, and YouTube videos? Have your devices become divisive-dividing you from family and friends and, most importantly, God?

What would happen if you took some time to fast from social media in order to get social with God and others once more? In the pattern of her popular 40-Day Sugar Fast, Wendy Speake offers you The 40-Day Social Media Fast.

This “screen sabbatical” is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online.

Disconnect in order to reconnect with the only One who said “follow me.”

14. Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Author: by GUY KAWASAKI
English
0241187265
978-0241187265

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BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

15. Working in Public: The Making and Maintenance of Open Source Software

Author: by Nadia Eghbal
English
256 pages
0578675862

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An inside look at modern open source software developers-and their influence on our online social world. “Nadia is one of today’s most nuanced thinkers about the depth and potential of online communities, and this book could not have come at a better time.” -Devon Zuegel, director of product, communities at GitHub Open source software in which developers publish code that anyone can use has long served as a bellwether for other online behavior.

In the late 1990s, it provided an optimistic model for public collaboration, but in the last 20 years it s shifted to solo operators who write and publish code that’s consumed by millions. In Working in Public, Nadia Eghbal takes an inside look at modern open source software development, its evolution over the last two decades, and its ramifications for an internet reorienting itself around individual creators.

Eghbal, who interviewed hundreds of developers while working to improve their experience at GitHub, argues that modern open source offers us a model through which to understand the challenges faced by online creators. She examines the trajectory of open source projects, including: – the platform of GitHub, for hosting and development; – the structures, roles, incentives, and relationships involved; – the often-overlooked maintenance required of its creators; – and the costs of production that endure through an application’s lifetime.

16. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Author: by Adam Alter
Penguin Books
English
368 pages

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Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times. Malcolm Gladwell, author of New York Times bestsellers David and Goliath and OutliersOne of the most mesmerizing and important books I’ve read in quite some time.

Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity. Adam Grant, New York Times bestselling author of Originals and Give and TakeWelcome to the age of behavioral addictionan age in which half of the American population is addicted to at least one behavior.

We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.