16 Best Website Analytics Books

1. Shit I Can’t Remember: password book, password log book and internet password organizer, alphabetical password book, Logbook To Protect Usernames and … notebook, password book small 6” x 9”

Author: by Frid Huu
120 pages

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180 pages

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Password Book With Alphabetical Tabs – this funny notebook is a perfect companion in everyday life! This is the perfect and inexpensive gift for anyone who has problems remembering anything! A great gift for friends, colleagues, office employees, mothers, daughters, sons, dads, seniors, wedding planners, florists.

You can use this notebook for record: Website addresses All usernames and passwords Phone numbers E-mail addresses Software license keys The Pages are arranged in alphabetical orderYou can use this funny notebook at school, at university, at work or at home.

Specifications:Cover Finish: MatteDimensions: 5″ x 8″ Pages: 120

4. The Art of SEO: Mastering Search Engine Optimization

Author: by Eric Enge
O'Reilly Media
994 pages

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google’s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website for FAQs and to post your own burning questions.

5. Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million

Author: by Cliff Lerner
306 pages

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‘BEST STARTUP BOOKS OF ALL TIME’ by Benzinga’TOP GROWTH-HACKING BUSINESS BOOK’ by Entrepreneur MagThis compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside this fast-growing startup that created the first online dating app and grew to 100 million users.

Best-Seller Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship.

It holds nothing back while detailing the highest highs and lowest lows of what it’s really like to run a startup. Cliff Lerner’s online dating startup, Snap Interactive, was running out of money when he bet the company’s fortunes on a then-unknown platform called Facebook.

6. How To Be A Web Developer In 90 Days: Web Development Skills

Author: by Gabriel Wilson
329 pages

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Be a Web Developer In 90 Days! Go from Beginner to Expert. Easy Web development skills Book for Beginners Step by Step guide – how to become a web developer Become a web developer in 90 days Java developer guide Learn css web design Are you working at your dream job?

What would you do if I told you I have my dream job? After working almost 20 years in corporate America, I figured out what career makes me happy. It’s true, some people actually love their jobs! I can proudly say I am one of them.

I am a Web Developer. I’ve been professionally coding websites from scratch for the last seven years. I freaking love coding ! I recall when I would randomly ask people if they love their jobs. I was always puzzled when people said that they genuinely loved what they did for a living.

Don’t get me wrong, I had a plush sales career making six figures, a company car, corporate credit card and flexible hours but I was still unhappy.I dreaded Mondays. It was during the Covid-19 Pandemic that it hit me.

7. The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

Author: by Karen J Marchetti
Bowker (July 1, 2020)
386 pages

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Do you know where to focus to consistently get better digital marketing results? This book gives you a step-by-step roadmapUpdated for 2021! These digital strategies have doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more!

You’ll improve the elements that have the biggest impact on results Offers and Copy, tailored to Why Your Customers Buy … In the highest-ROI digital marketing channels: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising. With step-by-step analysis, marketing metrics, and formulas.

You will:Correctly diagnose your progress from Traffic to Leads to Sales so you’ll know exactly how to improve results (no more choosing the wrong solutions! Understand what to review in Google Analytics (with step-by-step instructions)Become your company’s expert on your customer types (finally!

By building your Buyer PersonasLearn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included)Discover winning online copywriting formulas to make every element of your copy really sell! Strategically craft Offers for a big change in Content Marketing, lead generation, and sales results.

8. Building User Research Teams: How to create UX research teams that deliver impactful insights

Author: by Steve Bromley
225 pages

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Starting or growing a research team? Upgrade your UX Research and make successful products. Successful products require good decisions. Good decisions need good information. User researchers run robust and repeatable studies to find that information, but they need some tools and support to get started.

Building User Research Teams is a step by step guide covering how to start a new UX research team. Learn how to:Convince colleagues that user research is worthwhileBudget for and equip a research teamCreate the templates and tools needed to run researchRun studies that are impactful and accurateOptimise your research team’s workflowGrow a research team long-termThis book is useful for:Companies looking to hire their first researcherNew research leaders establishing a teamIndependent researchers in companies looking to maximise their impactDesigners, product managers and UX professionals wanting to incorporate research best practice into their workWhat’s in the book?

Building User Research Teams is a practical guide covering how to build a research team of any size. It covers the whole journey, from convincing colleagues that they need a user research team, through to the development and implementation of the tools and processes needed, to running high quality studies and mapping the future development of a growing research team.

9. The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

Author: by Étienne Garbugli
250 pages

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“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 4060% of free trials never see your product a second time.

This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help:increase onboarding and trial conversions;reduce churn; andgrow monthly recurring revenue (MRR).

By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions.

When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in:product onboarding completion;engagement;sales; andupgrades to annual subscriptions.

10. Modern Python Cookbook: 133 recipes to develop flawless and expressive programs in Python 3.8, 2nd Edition

Author: by Steven F. Lott
822 pages

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Complete recipes spread across 15 chapters to help you overcome commonly faced issues by Python for everybody across the globe. Each recipe takes a problem-solution approach to resolve for effective Python. Key Features Develop expressive and effective Python programs Best practices and common idioms through carefully explained recipes Discover new ways to apply Python for data-focused development Make use of Python’s optional type annotations Book Description Python is the preferred choice of developers, engineers, data scientists, and hobbyists everywhere.

It is a great language that can power your applications and provide great speed, safety, and scalability. It can be used for simple scripting or sophisticated web applications. By exposing Python as a series of simple recipes, this book gives you insight into specific language features in a particular context.

Having a tangible context helps make the language or a given standard library feature easier to understand. This book comes with 133 recipes on the latest version of Python 3.8. The recipes will benefit everyone, from beginners just starting out with Python to experts.

11. Big Data: Principles and best practices of scalable realtime data systems

Author: by Nathan Marz
Manning Publications
328 pages

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SummaryBig Data teaches you to build big data systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy-to-understand approach to big data systems that can be built and run by a small team.

Following a realistic example, this book guides readers through the theory of big data systems, how to implement them in practice, and how to deploy and operate them once they’re built. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the BookWeb-scale applications like social networks, real-time analytics, or e-commerce sites deal with a lot of data, whose volume and velocity exceed the limits of traditional database systems. These applications require architectures built around clusters of machines to store and process data of any size, or speed.

Fortunately, scale and simplicity are not mutually exclusive. Big Data teaches you to build big data systems using an architecture designed specifically to capture and analyze web-scale data. This book presents the Lambda Architecture, a scalable, easy-to-understand approach that can be built and run by a small team.

12. Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

Author: by Michael Loban
278 pages

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In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?

Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team (Amin Shawki, Andy Gibson, Ariel Opelt, Brad Prenger, Chris Vaughan, Kent Oldham, Lucas Long, Melanie Bowles, Pam Castricone, Tyler Blatt, and Stacey Shiring) discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes.

You’ll also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA).

13. Think Like a Data Scientist: Tackle the data science process step-by-step

Author: by Brian Godsey
Manning Publications
328 pages

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SummaryThink Like a Data Scientist presents a step-by-step approach to data science, combining analytic, programming, and business perspectives into easy-to-digest techniques and thought processes for solving real world data-centric problems. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the TechnologyData collected from customers, scientific measurements, IoT sensors, and so on is valuable only if you understand it. Data scientists revel in the interesting and rewarding challenge of observing, exploring, analyzing, and interpreting this data. Getting started with data science means more than mastering analytic tools and techniques, however; the real magic happens when you begin to think like a data scientist.

This book will get you there. About the BookThink Like a Data Scientist teaches you a step-by-step approach to solving real-world data-centric problems. By breaking down carefully crafted examples, you’ll learn to combine analytic, programming, and business perspectives into a repeatable process for extracting real knowledge from data.

14. Shit I Can't Remember: Password Logbook With Alphabetical Tabs | Organizer Book To Keep & Protect All Internet Data, Address, Login, Username & Passwords | Floral Cover, Fun Log, Small Print Journal

Author: by Amelia Creative Journals
106 pages

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This Password book is designed to keep all your important website addresses, usernames, and passwords in one secure and convenient place. The Pages are arranged in alphabetical order, so you can easily and quickly find what you are looking!! This Book Contains:106 PagesAlphabetized pagesPrinted on quality paperDimensions: 6 x 9 inchesLight weight.

Easy to carry aroundSearch Amelia Creative Journals on Amazon to see even more cover design styles.

15. PostGIS in Action, 2nd Edition

Author: by Regina O. Obe
Manning Publications

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SummaryPostGIS in Action, Second Edition teaches readers of all levels to write spatial queries that solve real-world problems. It first gives you a background in vector-, raster-, and topology-based GIS and then quickly moves into analyzing, viewing, and mapping data.

This second edition covers PostGIS 2.0 and 2. 1 series, PostgreSQL 9.1, 9.2, and 9. 3 features, and shows you how to integrate with other GIS tools. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the BookProcessing data tied to location and topology requires specialized know-how.

PostGIS is a free spatial database extender for PostgreSQL, every bit as good as proprietary software. With it, you can easily create location-aware queries in just a few lines of SQL code and build the back end for a mapping, raster analysis, or routing application with minimal effort.

PostGIS in Action, Second Edition teaches you to solve real-world geodata problems. It first gives you a background in vector-, raster-, and topology-based GIS and then quickly moves into analyzing, viewing, and mapping data. You’ll learn how to optimize queries for maximum speed, simplify geometries for greater efficiency, and create custom functions for your own applications.

16. High Performance Spark: Best Practices for Scaling and Optimizing Apache Spark

Author: by Holden Karau
O'Reilly Media

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Apache Spark is amazing when everything clicks. But if you haven’t seen the performance improvements you expected, or still don’t feel confident enough to use Spark in production, this practical book is for you. Authors Holden Karau and Rachel Warren demonstrate performance optimizations to help your Spark queries run faster and handle larger data sizes, while using fewer resources.

Ideal for software engineers, data engineers, developers, and system administrators working with large-scale data applications, this book describes techniques that can reduce data infrastructure costs and developer hours. Not only will you gain a more comprehensive understanding of Spark, you’ll also learn how to make it sing.

With this book, you’ll explore:How Spark SQL’s new interfaces improve performance over SQL’s RDD data structureThe choice between data joins in Core Spark and Spark SQLTechniques for getting the most out of standard RDD transformationsHow to work around performance issues in Spark’s key/value pair paradigmWriting high-performance Spark code without Scala or the JVMHow to test for functionality and performance when applying suggested improvementsUsing Spark MLlib and Spark ML machine learning librariesSpark’s Streaming components and external community packages